Modified RC planes are the leading contender so far for return-to-home telemetry vehicle. This month, we’ll up the altitude with at least 3 flights released from drone.
Extra spend because we geared up for major new tests: we have all large gear we’ll need to work on the first phase of localized cooling. Initial experiments are designed, and we will have some basic results by end of month.
Andrew conducted 20 "website visitor who didn't purchase" interviews and learned we need to do a better job at communicating:
1. How Make Sunsets can scale deployments.
2. That purchasing Cooling Credits is legal.
3. That we are willing (and eager!) to collaborate with researchers.
Andrew has also been working on reducing CAC and increasing conversion rate by testing various landing pages and ads. Half the month was spent creating landing pages and testing various Google Ads. Unfortunately, we didn’t have enough data to get a clear picture of CAC. Via Google Ads we spent $2,530 and got one conversion. This will improve dramatically in November: we’ll hit 10 purchases from ads with CAC of $200 or less. And, we’ll hit corporate buyers: Andrew will meet with at least 10, converting at least 1.
1 cool year and hundreds left to chill,
Andrew and Luke